Canadian baby brand known for its soft, breathable muslin swaddles and timeless, heirloom-inspired nursery essentials.
ORIGIN
Canada
PRICE TIER
mid
Founded in 2008 in Fredericton, New Brunswick, Lulujo is a Canadian baby and lifestyle brand rooted in the creation of comforting, heirloom-inspired nursery essentials. Launched by Dawn Pottier—a mother who began making products while on maternity leave—the brand has grown from a local boutique favorite into a globally distributed name. Lulujo focuses on timeless design and gentle materials, offering a core lineup of soft muslin swaddles, cellular blankets, and milestone keepsakes designed to capture early family memories.