A California-based fashion brand offering attainable luxury, known for its wide selection of dresses for every occasion.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 1996 as a vintage boutique in Northern California by mother-daughter duo Debra Cannon and Colleen Winter, Lulus has since evolved into a global online destination for women's fashion. The brand built its reputation on the principle of “attainable luxury,” offering chic, modern, and feminine designs at accessible price points. Its core strength lies in a vast and constantly updated collection of dresses, making it a go-to for shoppers seeking outfits for special events, from weddings and proms to casual gatherings. Lulus operates on a data-driven model, using customer feedback and sales velocity to quickly respond to trends and refine its product offerings, with a majority of its styles being exclusive to the brand.