American vegan beauty brand known for its straightforward, multi-purpose makeup designed for a busy lifestyle.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2015 by Bluemercury founder Marla Beck, Lune + Aster was created to offer straightforward, effective makeup for busy women. The brand is built on a “minimal effort, maximum impact” approach, with a focused collection of multi-purpose products like vitamin-infused CC creams, volumizing mascaras, and easy-to-use primers. All formulations are vegan, gluten-free, and paraben-free, developed to be gentle on sensitive skin while delivering reliable performance. As the exclusive in-house cosmetics line for Bluemercury, Lune + Aster provides accessible and uncomplicated solutions that don’t require complex techniques to achieve a polished, everyday look.