lush

Lush is a British cosmetics retailer founded in 1995 in Poole, England, by a team including trichologist Mark Constantine and beauty therapist Liz Weir, whose background in natural hair and beauty remedies laid the groundwork for the brand's focus on fresh, ethical ingredients. The brand is widely recognized for its sensory, experiential retail environments and its signature product innovations, most notably the fizzing bath bomb, solid shampoo bars, and shower jellies. Lush caters to a diverse, socially conscious audience seeking vegetarian, cruelty-free, and environmentally friendly personal care products. Its core product lines span bath, body, hair, and skincare, characterized by vibrant colors, potent fragrances, and a "naked" packaging philosophy that eliminates unnecessary plastic waste.

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