luv aj
Los Angeles-based jewelry brand known for its edgy, statement-making pieces and celebrity-favored layered chains.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2005, Luv Aj was born from founder Amanda Thomas’s after-school hobby, which quickly transformed into a business when luxury retailer Fred Segal picked up her collection while she was still in high school. Based in Los Angeles, the brand has cultivated a distinct identity that merges a worn, edgy energy with feminine details. Its designs are recognized for bold, hardware-inspired elements like heavy-metal spikes and layered chains, crafted to be both affordable and high-quality.
Featured Items
Mini Ballier Necklace- Emerald Green- Silver
$30.00$225.00
Sunrise on South Beach Anklet Set- Silver
$45.00$90.00
Luv AJ Logo Claw Clip - New York Yankees
$30.00
Sunrise on South Beach Belly Chain Set- Gold
$60.00$175.00
The Lapis Bezel Charm Necklace
$55.00$110.00
The Playa Paracord Necklace
$75.00
Stripe Amalfi Hoops- Bright Green- Gold
$150.00
Luv AJ The Ballier Bezel Tennis Necklace - Silver
$175.00
Mini Ballier Necklace- Emerald Green- Silver
$30.00$225.00
Sunrise on South Beach Anklet Set- Silver
$45.00$90.00
Luv AJ Logo Claw Clip - New York Yankees
$30.00
Sunrise on South Beach Belly Chain Set- Gold
$60.00$175.00
The Lapis Bezel Charm Necklace
$55.00$110.00
The Playa Paracord Necklace
$75.00
Stripe Amalfi Hoops- Bright Green- Gold
$150.00
Luv AJ The Ballier Bezel Tennis Necklace - Silver
$175.00