Los Angeles-based jewelry brand known for its edgy, statement-making pieces and celebrity-favored layered chains.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2005, Luv Aj was born from founder Amanda Thomas’s after-school hobby, which quickly transformed into a business when luxury retailer Fred Segal picked up her collection while she was still in high school. Based in Los Angeles, the brand has cultivated a distinct identity that merges a worn, edgy energy with feminine details. Its designs are recognized for bold, hardware-inspired elements like heavy-metal spikes and layered chains, crafted to be both affordable and high-quality.