Korean skincare brand founded by an influencer, known for its gentle, nature-derived formulas that strengthen the skin's foundation.
ORIGIN
South Korea
PRICE TIER
affordable
Luvum is a Korean skincare brand founded by influencer Yumi Kim, who was inspired to create products to address her husband’s skin concerns. The brand’s philosophy, “Love Your Moment,” is rooted in building a strong skin foundation through gentle yet effective formulas. Luvum is known for utilizing natural ingredients sourced from local regions in South Korea, such as bamboo from Sacheon City and yuja from Goheung county. Its product lines target various needs including hydration, calming, anti-aging, and pore care, with key ingredients like Cica, Witch Hazel, and plant-derived Hyaluronic Acid.