California-based beauty brand known for its aesthetic, skincare-first approach to sunless tanning and body care.
ORIGIN
USA
PRICE TIER
premium
Founded in 2019 by lifestyle influencer Sivan Ayla, Lux Unfiltered is a California-based beauty brand that reimagined self-tanning as a luxurious, skincare-first ritual. Born from Ayla’s desire for a natural-looking tan without the typical "biscuit" smell or sticky residue, the brand bridges the gap between effective tanning and daily body care.