lykke wullf

Founded in 2011 by Jemma Swatek, Lykke Wullf is a Los Angeles-based womenswear label that merges Scandinavian minimalism with the rugged appeal of American Western wear. Swatek, who studied environmental science before pivoting to knitwear design, infuses her deep appreciation for nature into the brand's ethos. The label is best known for its "Forever" collection, a core line of durable, everyday basics inspired by vintage workwear.

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