Black-owned clean beauty brand offering skin-loving, inclusive color cosmetics at an accessible price point.
ORIGIN
United States
PRICE TIER
affordable
Launched in 2021 by beauty industry veteran Tisha Thompson, LYS Beauty is a Black-owned cosmetics brand built on the conviction that clean formulas, inclusive shade ranges, and high-performance results can coexist affordably. It made history as the first Black-owned clean makeup brand to launch at Sephora, immediately addressing a gap in the market for accessible and diverse clean beauty. With a skin-first approach, the products are infused with beneficial ingredients—like hyaluronic acid, ashwagandha, and turmeric—to target concerns such as hyperpigmentation and sensitivity while providing reliable coverage.