The youthful Italian line from Missoni, known for its accessible price and playful, signature knitwear.
ORIGIN
Italy
PRICE TIER
contemporary
M Missoni is the contemporary diffusion line of the iconic Italian luxury house, Missoni. Introduced in 1998, the brand translates the parent label’s renowned aesthetic into more accessible, everyday pieces for a younger audience. While the main Missoni collection is known for its luxury price point and runway presence, M Missoni offers a more playful and versatile approach to the house's signature codes, including its famous zigzag motifs, vibrant color palettes, and innovative knitwear. The brand is defined by its colorful, easy-to-wear dresses, separates, and swimwear that embody a chic, bohemian spirit.