The Italian diffusion line known for its vibrant knitwear and colorful, eclectic patterns, repurposed from the main house archives.
ORIGIN
Italy
PRICE TIER
premium
M Missoni was the accessible diffusion line of the iconic Italian luxury house Missoni, which was founded by Ottavio and Rosita Missoni in 1953. Introduced in 1998, M Missoni translated the parent brand’s signature aesthetic—known for its kaleidoscopic zigzag motifs, stripes, and innovative knitwear—into more youthful and versatile collections. The line offered a playful and energetic take on the Missoni lifestyle, making its distinctive patterns and colorful designs available to a broader audience. For years, it operated as a licensed, less expensive collection of separates and dresses that captured the free-spirited Missoni look.