m.a.b.e

Founded in 2019 by Amanda Winship and Kirstine Hoffman, M.A.B.E is a London-based womenswear label rooted in a love for travel, vintage textiles, and artisanal craftsmanship. Named after Kirstine’s grandmother Mabel—a Danish artist and free-spirited muse—the brand channels her eclectic, bohemian aesthetic into effortless, everyday pieces. M.A.B.E rejects the fast-fashion model, opting instead to produce limited-run collections that prioritize longevity and conscious consumption. The brand’s signature style is defined by breezy, feminine silhouettes, intricate hand-embroidery, and vibrant block prints. Core offerings include flowing maxi dresses, lightweight cotton blouses, and intricately detailed jackets that transition seamlessly from beachside mornings to evening dinners.

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