Australian luxury brand known for its whimsical femininity, intricate craftsmanship, and unique, hand-drawn prints.
ORIGIN
Australia
PRICE TIER
luxury
Launched in 2012 by sisters Beth and Tessa MacGraw, this Australian label is celebrated for its fresh and whimsical take on femininity. With a background in design and PR, the founders built the brand on a distinctive vision of polished, romantic dressing. Central to their process are unique fabrications and in-house print development, with every pattern beginning as a hand-drawn sketch by Tessa in their Sydney studio. The collections, which are produced locally, feature carefully sourced silks, cottons, and wool blends, transformed into theatrical ruffled dresses, peek-a-boo lace pieces, and structured tailoring.