Georgian footwear and apparel brand known for its crystal-embellished double bow pumps and glamorous, high-octane designs.
ORIGIN
Georgia
PRICE TIER
luxury
Launched in 2012 in Tbilisi, Georgia, by sisters Nina and Gvantsa Macharashvili, Mach & Mach has become synonymous with high-glamour, celebratory footwear. The brand gained international fame for its signature double bow pumps—a style featuring a pointed toe, sharp silhouette, and a prominent crystal-encrusted bow that became a social media phenomenon. Though founded in Georgia, the brand's intricate designs are brought to life through Italian craftsmanship, blending a modern, fairytale-like vision with high-quality production. The aesthetic is unapologetically feminine and maximalist, defined by sparkling embellishments, vibrant satin, and polished PVC across shoes, accessories, and a ready-to-wear line.