British beauty brand known for its playful, licensed cosmetics and nostalgic, pop-culture-inspired bath and body gifts.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2000 by Trevor and Julia Cash in the United Kingdom, Mad Beauty is a design-led cosmetics and gifting brand that merges serious beauty expertise with a playful, nostalgic approach. The brand's name is a mash-up of the founders' former professions—Trevor's background in music and audio distribution and Julia's experience in beauty therapy.