NYC-based fine jewelry brand known for its unapologetic, pharmaceutical-inspired designs and commitment to destigmatizing mental health.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2023 by author and former ballet dancer Sophie Flack, MAD FINE (originally launched as Semper Augustus) is a New York City-based fine jewelry brand that confronts social taboos with "unapologetic" wit and "punk values." Operating from the Diamond District, the brand is best known for its provocative "pharmaceutical" collections, which feature pendants and rings modeled after medications like Xanax, Zoloft, and the abortion pill Mifepristone—turning private struggles into public statements of solidarity and survival.