Hawaiian-born, California-made swimwear known for its romantic, playful aesthetic and feminine ruffle details.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
WOMEN
Launched around 2010 by Hawaii-native and former model Dawn Peterson, Made By Dawn was a swimwear brand celebrated for its romantic and playful designs. Created after Peterson moved to California and couldn't find swimwear that matched her feminine style, the brand became known for its signature details like delicate ruffles, soft colors, and unique cuts. The collection, which was designed and manufactured in California, featured popular styles such as the high-halter "Coral" and the ruffle-strapped "Petal" bikinis and one-pieces, capturing a whimsical yet timeless beach aesthetic.
$95.00
$95.00

This is the official founder story from the brand's website, detailing its launch in 2010 by Dawn and Kirk Peterson and its design ethos focused on flattering shapes, luxurious fabrics, and local production in Los Angeles.

An interview with founder Dawn Peterson discussing the origins of the brand, her personal interest in swimwear after moving from Hawaii to California, the initial challenges of launching, and the brand's key pieces and philosophy on fit.