American hair care brand known for its ammonia-free, at-home color kits and omnichannel Hair Color Bars.
ORIGIN
United States
PRICE TIER
premium
Founded in 2013 in San Francisco by former venture capitalist Amy Errett, Madison Reed was established to disrupt the traditional at-home hair color market. Driven by a desire for greater ingredient transparency, Errett developed a direct-to-consumer model offering salon-quality hair color free from harsh chemicals like ammonia, parabens, and resorcinol. The brand is best known for its signature Radiant Hair Color Kit, which provides multi-dimensional, long-lasting color and gray coverage, alongside root touch-ups and glosses.