American eyewear brand known for its affordable, premium sunglasses inspired by California's youth and surf culture.
ORIGIN
USA
PRICE TIER
mid
Founded in Oceanside, California, in 2014 by eyewear industry veterans Alan Ek and Tony Davis, Madson of America emerged to challenge the high prices of the corporate-dominated sunglass market. The brand is built on a philosophy of "no-nonsense American determination," offering premium products at an affordable price. Its design roots are firmly planted in the simple, classic styles of California's youth culture, drawing inspiration from the worlds of surfing, skateboarding, snowboarding, and music. Madson's core products are its durable and stylish sunglasses and snow goggles, which are designed to provide quality and value.