Clean beauty brand offering a luxurious, skincare-first approach to daily lip care and color.
ORIGIN
United States
PRICE TIER
premium
Founded in 2024 by actress and influencer Denise Vasi, MAED is a clean beauty brand dedicated exclusively to the lip skin barrier. Vasi, whose background in television required constant makeup changes that stripped her lips, developed the brand to bridge the gap between aesthetic color and restorative skincare. The brand launched with a focused, ritual-based system designed to nourish and protect.