Italian childrenswear brand known for its playful and trend-forward fashion for girls.
ORIGIN
Italy
PRICE TIER
contemporary
SPECIALIZATION
KIDS
MAËLIE is an Italian fashion brand specializing in children's clothing, primarily for girls. Launched by the parent company Manai S.r.l., which was founded in 2012, the brand focuses on creating stylish and practical apparel for a young audience. Its collections, often seen on online luxury retailers like YOOX, feature a mix of everyday casualwear and more dressed-up pieces. The brand's aesthetic combines playful elements with contemporary trends, offering items like graphic t-shirts, embellished leggings, and fashionable dresses. While information on the brand's specific design ethos or sustainability practices is limited, its presence in the European children's fashion market is defined by its accessible and trend-conscious approach.
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$24.00$64.00
$24.00$89.00
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$24.00$61.00
$24.00$49.00
$24.00$86.00
$24.00$55.00
$24.00$46.00

Coverage of the Pitti Bimbo trade show where Maëlie and its parent company Manai S.r.l. are regular exhibitors, providing context on the competitive landscape of premium Italian childrenswear.
Official press resources identifying the leadership team behind the brand, including CEO Leda Di Marti and CMO Martina Di Pasquale, and detailing their presence at Milan Fashion Week.
Industry analysis of the Pitti Bimbo trade fair, highlighting the shifting market dynamics for Italian childrenswear brands like Maëlie amidst changing consumer habits.
Recent coverage of the key trade event for Maëlie, detailing the broader ecosystem of European children's fashion and the strategic importance of the fair for Italian brands.