maeve
An Anthropologie-exclusive label known for its feminine, playful designs and modern takes on timeless silhouettes.
ORIGIN
USA
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Originally the best-selling private label from Anthropologie, Maeve was spun off as a standalone brand in 2025 due to its immense popularity. The brand is known for its feminine and playful style, which blends timeless silhouettes with modern, often whimsical details, bold prints, and charming character. Maeve resonates with a broad, multigenerational audience by offering versatile pieces—from joy-inducing dresses and statement sweaters to its famously well-fitting Colette pants—that feel both expressive and effortlessly wearable for day-to-night styling. The brand is often seen by loyal customers as a connection to Anthropologie's earlier, more tailored and bookish aesthetic, updated with a fresh, confident approach.
Featured Items
Contrast Denim Mini Dress
$109.95$168.00
Curved Khaki Pants
$89.95$148.00
Ruffled Hem Denim Shorts
$118.00
Margie Smocked Stripe Midi Dress
$109.95$168.00
Bettina Cotton Midi Shirtdress
$99.95$148.00
Leona European Linen Stretch Vest
$59.95$98.00
Contrast Denim Mini Dress
$109.95$168.00
Curved Khaki Pants
$89.95$148.00
Ruffled Hem Denim Shorts
$118.00
Margie Smocked Stripe Midi Dress
$109.95$168.00
Bettina Cotton Midi Shirtdress
$99.95$148.00
Leona European Linen Stretch Vest
$59.95$98.00
Learn More
Anthropologie Elevates Maeve as a Stand-alone Brand
WWD reports on Anthropologie's strategic decision to spin off its popular in-house label, Maeve, into a standalone brand. The article details the launch plan, including the first store opening, and features interviews with key executives Anu Narayanan and Richa Srivastava about the brand's vision and aesthetic.
Anthropologie’s Candan Erenguc on what’s next for Maeve and other owned brands
This interview with Anthropologie Group's COO, Candan Erenguc, provides a deep dive into the leadership vision for Maeve. Erenguc discusses the strategy behind making it a standalone brand, the boutique store concept, and how the in-house design team translates trends into the brand's collections.
Anthropologie transforming Maeve into a standalone brand
FashionUnited covers the launch of Maeve as a standalone entity, highlighting its consistent growth and multigenerational appeal. The article outlines the marketing strategy and quotes leadership on the brand's evolution and its special connection with customers.
Anthropologie upgrades Maeve private label to stand-alone brand
This article details the business and strategic reasoning behind elevating Maeve from a successful private label to its own brand. It highlights Maeve's performance metrics, such as being the most-searched brand on Anthropologie's site, as a key driver for the decision.