magazine b

Founded in Seoul, South Korea, in 2011 by Suyong Joh, Magazine B is an independent, ad-free publication that dedicates each monthly issue to a single iconic brand. Joh, a designer and entrepreneur, established the magazine to explore the untold stories and cultural impact of brands without the influence of traditional advertising. The publication evaluates its subjects based on four core tenets: beauty, practicality, price, and philosophy.

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