Tokyo-based streetwear label known for its music-influenced, high-quality daily wear and clean, timeless silhouettes.
ORIGIN
Japan
PRICE TIER
contemporary
Founded in 2009 by Naotaka Konno in Tokyo, MAGIC STICK was born out of a desire to create high-quality, timeless streetwear that defies the rapid cycle of fast fashion. Deeply rooted in hip-hop culture and music, the brand elevates everyday staples through superior Japanese craftsmanship and meticulous attention to detail. Konno, who previously worked in the Ura-Harajuku fashion industry, infuses his extensive background into the brand's clean, utilitarian aesthetic.