Italian brand subverting menswear fundamentals with a disheveled, gender-fluid approach and subculture-inspired design.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Bologna in 2017 by Luca Magliano, the brand offers a subversive take on Italian classicism. Magliano is rooted in the culture of its hometown, a city known for its leftist movements and underground scene, which informs its design philosophy. The brand deconstructs menswear staples like suits and shirts, imbuing them with a dark, off-beat, and intentionally disheveled attitude. Drawing inspiration from Italian cinema, literature, and the concept of the “provincia” (the provinces), the collections explore archetypes of Italian masculinity with a chaotic yet minimal design language.