maharishi

Founded in 1994 by Hardy Blechman, a former military surplus trader, Maharishi is a London-based label built on a pacifist reinterpretation of military aesthetics. The brand is renowned for its signature Snopants®, intricately embroidered cargo trousers that became a 90s streetwear staple. Central to Maharishi’s identity is the mission to detach camouflage from its warlike connotations, instead promoting its roots in nature and art. This is achieved through the use of custom disruptive patterns, often incorporating natural or symbolic imagery like bonsai trees and dragons.

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