British bridal label known for its modern, flattering bridesmaid dresses and accessible, size-inclusive satin designs.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2012 by sisters Sinclair and India Sellars—the latter drawing on her background at Vera Wang to elevate bridal party styling—Maids to Measure was born out of a desire to modernize the bridesmaid dress market. The founders shifted away from stiff, traditional styles to create fluid, unfussy silhouettes. The brand is celebrated for its signature satin and chiffon gowns, featuring elegant cowl necks, wrap styles, and fluted sleeves that prioritize both comfort and re-wearability.