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mainline:rus

London-based collective known for its genderless, corporate-inspired ready-to-wear crafted from deadstock fabrics with asymmetrical, sensual details.

ORIGIN

United Kingdom

PRICE TIER

premium

Founded in 2019 by Zarina Bekerova and Alexandra Vincent, Mainline:RUS/Fr.CA/DE is a London-based design collective that explores the intersection of comfort, sensuality, and cross-cultural identity. The brand’s name—derived from the country codes of its founders (Russia, French Canada, and Germany)—reflects a fluid, borderless approach to design. Rooted in the concept of placelessness, the label reimagines corporate dress codes through a playful and subversive lens.

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