Los Angeles label known for its vibrant, computer-generated prints and second-skin, '90s-inspired silhouettes.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2019 by designer Maisie Schloss, Maisie Wilen emerged from Kanye West’s fashion incubator program, where Schloss previously worked as a womenswear designer for Yeezy. Based in Los Angeles, the brand quickly gained a cult following for its distinctive, digitally-native approach to fashion. The name itself is a personal touch, combining the founder's first name with her mother's maiden name. Maisie Wilen’s signature is its use of vibrant, often psychedelic prints developed through computer software, applied to form-fitting jersey and technical fabrics. The collections are characterized by body-hugging dresses, catsuits, and perforated tops that blend a '90s club-kid energy with a futuristic, almost virtual feel. The brand's connection to technology is central to its identity, with Schloss utilizing CGI, AI image generators, and even holographic runway shows to present her collections, blurring the lines between physical and digital fashion.