French womenswear brand offering casual elegance, quality fabrics, and timeless everyday style.
ORIGIN
France
PRICE TIER
premium
Founded in Paris in 1983 as 1.2.3, Maison 123 is a French womenswear brand owned by the Etam Group. Originally built to cater to the formal and occasion wear segments, the brand underwent a significant transformation in 2019, rebranding to Maison 123 to reflect a more modern, everyday aesthetic. Under the leadership of CEO Axelle Mathery, the label successfully transitioned from an aging retail chain into a profitable, contemporary brand focused on casual elegance and versatile wardrobe staples.