maison d'etto

Founded in 2016 and launched in 2019 by Brianna Lipovsky, Maison d’Etto is a New York–based artisanal fragrance house that translates the equestrian lifestyle into a modern, gender-neutral olfactory experience. Drawing on Lipovsky’s background in luxury branding and her lifelong passion for horses, the house treats scent as a medium for connection—to self, nature, and community. The name itself is a portmanteau of “Ethics” and “Motto,” reflecting a commitment to integrity and individual truth, while the fragrances are composed by master perfumers like Carlos Benaïm and Mackenzie Reilly using exquisite natural ingredients from Laboratoire Monique Remy.

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