A New York-based brand offering utilitarian, skincare-infused makeup essentials developed with advanced biotech.
ORIGIN
USA
PRICE TIER
contemporary
Originally founded in 2013, MAKE Beauty was an early pioneer of the minimalist, “no-makeup makeup” movement, garnering a cult following before a brief hiatus. The brand was acquired and completely reimagined in 2021 under the leadership of Carrie Barber, a beauty industry veteran with experience at Sephora and Violet Grey. The new iteration, MAKE 2.0, builds on the original’s DNA of effortless, wearable color while pushing the concept of clean beauty forward.