The original reusable makeup remover, known for its patented polyester cloth that erases makeup with only water.
ORIGIN
USA
PRICE TIER
affordable
Launched in 2013 by founder Elexsis McCarthy, Makeup Eraser introduced a sustainable alternative to disposable makeup wipes. The brand's origin story began accidentally when McCarthy discovered a gifted plush robe could remove her makeup with just water. This led to the development of a proprietary, patented polyester material composed of millions of tiny, hair-like fibers that work like a suction to lift makeup and oil from the pores. Today, the family-oriented company is globally recognized and sold in major retailers.