Celebrity makeup artist brand known for its long-wearing, performance-tested cosmetics and signature 'bulletproof' makeup philosophy.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2005 by celebrity makeup artist Mally Roncal, Mally Beauty translates professional, red-carpet techniques into user-friendly products for the everyday woman. Roncal, who has worked with stars like Beyoncé and Jennifer Lopez, built the brand on a philosophy of “bulletproof” beauty, creating high-performance, multitasking makeup designed to last all day without touch-ups. The brand first gained widespread popularity through QVC, where its debut collection sold out in under 40 minutes, establishing a loyal following known as “Mallynistas.”