man on the boon.

Man On The Boon is a men’s lifestyle brand launched in 2016 by South Korean retail giant Shinsegae International. The brand’s identity is built around the narrative of a fictional character, “Mr. Boon,” a globe-trotting archaeologist who curates a collection of worldly and sophisticated items. This conceptual approach informs its product mix, which includes both an in-house designed collection and a selection of imported global brands. The brand’s own line is noted for its use of high-quality fabrics and sophisticated designs that infuse soft masculinity into essential pieces.

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