Gen Z-focused hair tool brand by Jen Atkin known for its vibrant aesthetic and industry-first recycling program.
ORIGIN
USA
PRICE TIER
mid
Launched in 2023 by celebrity hairstylist Jen Atkin, Mane is the product-focused "younger sister" to her long-running digital platform, Mane Addicts. Positioned as a joyful, high-vibe alternative to serious luxury haircare, the brand disrupts the hot tool market with an attainable price point and a playful, nostalgic aesthetic.