manto
Pakistani fashion label known for its minimalist, contemporary designs inspired by Urdu poetry and South Asian literary heritage.
ORIGIN
Pakistan
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Manto is a Pakistani fashion brand established in 2019 by founder Salman Parekh. The brand is known for its minimalist and contemporary approach to traditional South Asian attire, particularly the kurta. Manto's designs are heavily influenced by Urdu literature and poetry, with many pieces featuring elegant calligraphy of verses from famous poets. This unique approach has positioned Manto as a culturally significant brand that resonates with individuals who appreciate art, literature, and heritage. The brand offers a range of products for men, women, and children, including kurtas, co-ord sets, scarves, and stoles, all designed to be timeless and versatile.
Featured Items
Men‘s Jacket
$1,028.00$2,453.00
Men‘s Jacket
$1,028.00$2,453.00
Learn More
Beyond Fashion: Salman Parekh’s Journey Through Manto and Meaning
A recent profile detailing founder Salman Parekh's unconventional path from a madrasa education to fashion, highlighting the brand's philosophy of using clothes as a medium for storytelling and Urdu literature.
Empower, not endanger: Why Karachi brand Manto had to tell its customers to set aside its clothes
Coverage of a pivotal moment for the brand where it advised customers to temporarily stop wearing its calligraphy-based designs following a mob incident, underscoring the cultural risks and responsibilities of its design ethos.
Manto and the art of business
An in-depth interview with the CEO regarding Manto's sustainable business model, its 'Basic, Not Boring' philosophy, and the strategic decision to prioritize customer service over aggressive marketing.