Clean, algae-infused skincare brand known for its minimalist "blue beauty" philosophy and cult-favorite face oils.
ORIGIN
USA
PRICE TIER
premium
Founded in 2018 by Allison McNamara, a former beauty editor and digital influencer, MARA is a Los Angeles–based skincare brand that champions the "Blue Beauty" movement. Born from McNamara’s coastal upbringing and quest for a simplified routine, the line is anchored by a proprietary algae blend wild-collected in France and Ireland, designed to firm, hydrate, and smooth the skin. MARA positions itself at the intersection of clean formulation and clinical efficacy, rejecting the "more is more" approach in favor of multi-functional heroes like its cult-favorite Universal Face Oil and Algae Enzyme Cleansing Oil.