Milan-based label known for its bold, Patagonian-inspired graphics and deep roots in international club culture.
ORIGIN
Italy
PRICE TIER
luxury
Launched in 2012 by Argentine-born DJ and creative director Marcelo Burlon, County of Milan began as a line of graphic t-shirts that quickly became the uniform for Milan’s nightlife scene. Burlon, a multi-hyphenate figure rooted in fashion PR and event organization, translated his personal history and cultural influences into a full-fledged streetwear brand. The label is defined by its striking iconography, most notably the bird’s wingspan and serpent motifs that wrap around the neckline and shoulders of its t-shirts and sweatshirts. These designs draw from the tribal symbolism of Burlon’s native Patagonia, fused with a modern, techno-folk energy inspired by 90s rave culture.