Italian luxury streetwear label known for its bold Patagonian graphics and club culture-inspired design.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 2012 by Argentine-born DJ and creative director Marcelo Burlon, Marcelo Burlon County of Milan emerged from Milan’s vibrant club scene as a pioneering force in luxury streetwear. Burlon, a former gatekeeper at the renowned Magazzini Generali nightclub, infused his brand with the energy of 1990s nightlife and the esoteric symbolism of his native Patagonia. The label initially launched with a highly successful line of graphic t-shirts and has since expanded into a comprehensive ready-to-wear collection.