Milan-based label known for high-octane streetwear that blends Patagonian tribal symbols with 90s club culture.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 2012 by DJ, party organizer, and creative director Marcelo Burlon, the brand emerged from the Milanese nightlife scene. Burlon, an Argentinian native who relocated to Italy, initially launched a collection of graphic t-shirts that quickly gained a cult following. The designs are famous for their striking and symmetrical graphics, particularly the iconic bird wingspan and serpent motifs, which draw inspiration from the symbolism of his Patagonian homeland, remixed with a modern, digital edge. The brand’s aesthetic is a high-energy fusion of streetwear staples, club culture, and multicultural references, creating a visual language that resonates with a global, cosmopolitan community.