march la.b

Founded in 2009 by Alain Marhic, a former executive at Quiksilver with a background in surfing culture, March LA.B merges the distinct lifestyles of Biarritz, France, and Los Angeles, California. The brand creates refined timepieces that channel the aesthetic of the 1960s and 70s, translated into a modern context. With creative direction from Los Angeles-based designer Jérôme Mage, the collections are defined by their balanced proportions, clean lines, and signature details that avoid retro pastiche.

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