A British design house known for its timeless, utilitarian style and enduring quality in everyday apparel.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 1970 by the fine art graduate-turned-designer, Margaret Howell is a British brand celebrated for its quiet, functional, and deeply thoughtful approach to fashion. Howell’s design is rooted in the authenticity of nature and a respect for British tradition, resulting in clothes meant for real life. The brand’s core products consist of relaxed yet impeccably tailored outerwear, crisp shirting, and soft knitwear, all defined by clean lines, high-quality natural fabrics like Harris Tweed and Irish linen, and a muted, earthy color palette. The aesthetic eschews fleeting trends in favor of longevity, comfort, and purpose, a philosophy that extends to its workwear-inspired diffusion line, MHL.