New York-based swimwear label known for its whimsical, mermaid-inspired bikinis and fantasy-driven aesthetic.
ORIGIN
United States
PRICE TIER
mid
Founded in 2012 by Margarita Calderón—a Cancun native who moved to San Francisco to study fashion—Margarita Mermaid is a whimsical swimwear label rooted in fantasy and fairytale aesthetics. Headquartered in New York City, the brand initially gained traction through Etsy and Instagram before expanding into a full-fledged contemporary swim and lifestyle line. Margarita Mermaid is defined by its playful, mermaid-inspired designs, most notably its signature scalloped seashell bikini tops, high-waisted bottoms, and metallic fabrics that evoke a magical, underwater world.