American lifestyle brand inspired by Jimmy Buffett’s music, offering escapism through its resorts, restaurants, and merchandise.
ORIGIN
USA
PRICE TIER
premium
Inspired by the laid-back, tropical escapism of musician Jimmy Buffett’s 1977 hit song, Margaritaville was founded in 1985 with a single t-shirt shop in Key West, Florida. What began as a venture by Buffett to sell merchandise to his loyal “Parrothead” fanbase has since evolved into a global lifestyle brand encompassing hospitality, entertainment, and consumer goods. The brand’s core is a state of mind: providing a fun, carefree escape from the everyday, whether in one of its dozens of hotels, resorts, and restaurants, or through its apparel, home décor, and food and beverage products.