Parisian brand known for its masculine-inspired womenswear, blending timeless basics with a cool, androgynous edge.
ORIGIN
France
PRICE TIER
premium
Founded in 2012 by former blogger and model Margaux Lonnberg, the eponymous Parisian label offers a women's wardrobe rooted in a masculine-inspired, nonchalant style. The brand emerged from Lonnberg's personal blog and her desire to create the timeless, comfortable pieces she couldn't find elsewhere, starting with a line of boyish t-shirts. The collections are characterized by a blend of Parisian chic, Scandinavian minimalism, and Californian cool, focusing on perfected essentials like tailored blazers, oversized shirts, and slouchy trousers.