New York-based skincare brand known for its gentle, botanically-based formulas and accessible, problem-solving approach.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1967 by Romanian-born chemist and aesthetician Mario Badescu, the brand began in a two-room apartment in Manhattan, offering European-style facials and customized skincare. Badescu's core philosophy was that skincare should be simple, gentle, and effective, a principle that continues to guide the brand. He formulated his own products using botanicals, fresh fruits, and other natural ingredients to address individual skin concerns, quickly building a loyal following among New York's actors and models.