Iconic Japanese entertainment franchise known for its globally recognized characters and extensive lifestyle and apparel collaborations.
ORIGIN
Japan
PRICE TIER
affordable
Founded in 1983 in Kyoto, Japan, by legendary Nintendo game designer Shigeru Miyamoto, Mario Bros. began as an arcade classic and quickly evolved into one of the most recognizable entertainment franchises in global history. While fundamentally a video game property, the Mario universe has transcended its digital origins to become a massive lifestyle and merchandising powerhouse. The brand’s signature aesthetic—defined by primary colors, iconic power-up mushrooms, and the unmistakable overalls of its titular plumbers—has been translated across countless consumer product categories. From accessible graphic tees at mass retailers to high-profile streetwear and luxury collaborations, the franchise maintains a ubiquitous cultural presence.