Los Angeles-based streetwear label known for its bootleg-inspired graphics, pop culture collaborations, and signature smiley logo.
ORIGIN
USA
PRICE TIER
contemporary
Founded by Mike Cherman in 2016, MARKET (formerly Chinatown Market) is a Los Angeles-based brand that operates at the intersection of streetwear and pop culture. Cherman, who previously designed for KITH and honed his skills at Nike's 255 Custom Lab, built the brand on a foundation of fast-paced, DIY-inspired energy, creating products that capture the spontaneous spirit of internet culture. The label is defined by its playful and often provocative graphics, most notably its ubiquitous smiley face motif, which adorns everything from t-shirts and hoodies to basketballs and home goods. Its core products consist of graphic-heavy apparel that remixes familiar logos and cultural touchstones.