Italian fashion brand offering versatile, contemporary clothing for men and women rooted in sartorial tradition and accessible design.
ORIGIN
Italy
PRICE TIER
mid
Markup is an Italian fashion brand for men and women, operating under the Puglia-based Airon group. Rooted in Italian sartorial tradition, the brand targets a contemporary and dynamic audience with versatile, total-look collections that balance comfort and modern glamour. Initially establishing itself with a strong knitwear offering, Markup has since expanded to include a full range of apparel from tailored outerwear to casual trousers. The brand is known for its accessible price point and focus on quality materials.